In my experience, if you want something, you have to go get it. You have to not give up. Working your ass off to be the best or make the best of whatever it is you are doing. If your expectations are to reach mainstream with you, your product or idea, you have to work harder than anyone else. Never be caught ignorant. Always take a handful of hours a week to learn a new aspect of what you are doing or research your competition. You must always have a strategy.
So, you have embarked on eCommerce sales in your parts department? I applaud you on making a business decision to grow your department and dealership. It is a VERY lucrative venture when managed correctly and with passion. I had tremendous success doing so and helped my team win awards.
Some quick things I wanted to go over are damages and returns. Situations, tricks and tips. Well, there are no tricks. Just seemed to be appropriate terminology! Here I am going to cover issues and situations I personally experienced. I want to provide you with assistance and possibly help when there is no one else to ask. Without further ado, let’s jump into this
“The future depends on what we do in the present.” ~ Mahatma Gandhi
Spending my entire life inside an automotive retail dealership, the approaching new year always had me writing down my goals for the next year. Writing these down and tracking them kept me accountable. Several times a week, checking and watching trends and tracking. Falling short one month, the next had to make up for the loss. To not execute this self-audit, I believe I wouldn’t have accomplished what I have. My team was my responsibility as well as myself. Accountability is a serious word. I have always felt I owed my team, my organization and myself 110%. Nothing less.
Time to Wake Up and Cash In Launch Time It’s launch time! Launching your parts website can be the…
So, I have gotten several emails, messages and texts from colleagues and peers asking the same question, ‘David, why are you pushing OEM parts eCommerce so hard? What are selling?’.
The answer is very simple. I am not selling anything. I am trying to wake up dealers and general managers. My attempts are to help parts managers and fixed operations directors understand that eCommerce is not an expense. It’s an investment. An investment is an expense for which the primary purpose is to change the future revenue or cost structure of the enterprise.
I am that guy that was always asked, “What are you doing in parts and service? You should be in sales or marketing.” It is only because my passion and enthusiasm for what I do pours significant results. There are those who float in the water hoping the tide takes them to somewhere. Then there are people, me included, who sends up the sails and directs the boat in the direction they WANT to go.
The Ultimate Guide to Customer Service. The best advice ever!!
“How can you proclaim to be a PhD of the Automotive Retail Industry?” “This guy! Who does he think he…
The Ultimate Connected Dealership Software Solutions for the Automotive Retail Dealership
What Tony Soprano taught me in the car business.
5 Key Investments to Automotive Fixed Operations.